The World’s Worst Typos, in pictures

 Remember that some months ago we were chattering about written communication and how one’s writing skills (or the lack of them) can easily put their credibility at stake, especially on the Web? Well, The Guardian has recently written about a new book which brings a slew of typographical errors -from advertisement of “pubic” schools to political brochures supporting Mitt Romney’s campaign.

So the paper gathered together some of these errors – you can see them right here– and, after you take a look at them tell me: which one of them do you regard as the worst? Do you agree that one single letter missed or misplaced was all that it took to undermine the image of those companies, institutions and shops? Do you think such errors might have ruined their morale?

 Lembram que meses atrás estávamos falando sobre como as habilidades de escrita de uma pessoa (ou a falta de tais habilidades) podem colocar em risco sua credibilidade, especialmente na internet? Pois bem, o jornal The Guardian recentemente escreveu sobre o lançamento de um livro que reúne inúmeras gafes e erros tipográficos encontrados em locais e publicações mais variados – desde anúncios de escolas “púbicas” até panfletos políticos demonstrando apoio à campanha de Mitt Romney.

O jornal fez uma apresentação com alguns destes erros – o link é este aqui – e, depois que você der uma olhada neles, me conte: qual deles pareceu o pior, pra você? Você concorda que uma única letra omitida ou alterada foi o suficiente para comprometer o marketing (e, portanto, a imagem) daquelas empresas, instituições e lojas?

Este fenômeno também já virou livro aqui no Brasil, em estudo de placas e outdoors mal-escritos e all around.

About Isabella Ferraro

English examiner, teacher and frustrated ballerina. Geek, gauche, obsessed with books, podcasts and the web. Dedicated professional and blogger, tho. More info below blog's header.
This entry was posted in Authentic language, Discussion, Is that what you mean?, Portuguese, Reading, Trivia, Writing, Written communication and tagged , , , , , , , , , . Bookmark the permalink.

3 Responses to The World’s Worst Typos, in pictures

  1. Pingback: Idioms: hat tip | English as a Foreign Language

  2. jdhoward says:

    The most ridiculous was the SOTP. The most understandable was the Traiing (I barely noticed that one). The funniest was the FINE.

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